SocAI
An AI talent platform for Indonesia that connects brands with creators, and lets people create content with AI versions of the idols and characters they love.
- Client
- SocAI
- Role
- Year
- 2026
- Stack
- Next.js and React on Cloudflare, Tailwind-style utility CSS, Instrument Serif + Be Vietnam Pro type, Google OAuth / email sign-in, Supabase realtime job status
Problem
Small businesses and brands struggle to find the right creator and to write a clear brief, while creators have little control over how their face, voice and style are used once AI enters the picture.
What the public product does
- Campaign brief wizard: a brand describes its goal (brand awareness, direct sales, engagement, product launch), platform and content, project mode and creators, and SocAI helps find matching creators and structure the brief. - Idol Talks: chat with digital versions of favorite idols and mentors, and create photos together. - Viral Effect: 100+ ready-made effects that turn a photo into scroll-stopping content, shareable to Instagram and TikTok in a tap. - Sign-in in seconds with Google or email; results can be saved and shared instantly.
Trust by design
The terms require explicit, verifiable consent before anyone's likeness, voice or style is turned into an AI twin, and the blog explains AI identity, data protection and talent consent in plain language.
Built in public
A live changelog (v3.4 as of April 2026: node-mode canvas tools, multi-image upload, GPT Image 2 and Seedance models, credit system with auto-refund on failed generations) and a public roadmap from image and video generation to digital twins, audio and a creator marketplace.
My part
My work covered the public site, the campaign wizard flow, the content system and the product front end.